In a world where every penny counts, we're thrilled to share news that resonates with our core mission at Charlotte's Web™: bringing wellness within reach for everyone. Amid the industry's fluctuating prices and various discounts, we stand out by making a significant move - reducing the prices of our CBD oil (tincture) products. This adjustment, effective on February 8, 2024, is not just a price cut; it's a statement of our unwavering dedication to you, our valued customers, without compromising on the quality or formulation you've come to trust. 

No Compromise on Quality 

At Charlotte's Web, our commitment to quality is non-negotiable. The price adjustment does not affect the high standards of our products. The same beloved formulations, created with care and precision, remain untouched. This ensures that you continue to receive the best-in-class quality you expect from us, at more accessible price points. 

Why This Adjustment Is Possible 

Our ability to bring about this positive change stems from a journey of meticulous planning and operational enhancements. In 2019, we embarked on an ambitious project - constructing a new cGMP facility, affectionately known as the “Loft.” This 136,000 sq ft facility, completed in 2023, centralizes our manufacturing operations, research and development, distribution, and corporate headquarters. The streamlined operations and efficiencies gained through this centralization allow us to pass significant savings on to you, our consumers. 

Manufacturing Excellence and Efficiency 

The Loft represents a leap in manufacturing excellence and efficiency. Designed to meet consumer demand, this facility embodies our commitment to sustainability and innovation, ensuring that our operations are not just efficient but also environmentally responsible. By consolidating our efforts under one roof, we've been able to reduce costs while maintaining the integrity and quality of our products. 

Wellness Within Reach 

Our mission has always been to make wellness accessible. By lowering the prices of our CBD oils, we are further removing barriers to access. This price adjustment means that more people can enjoy the benefits of our high-quality CBD products without having to weigh their wellness against other financial obligations. It's a step forward in our commitment to empower individuals on their wellness journey, making sure that our products are not just available but also affordable. 

Vertically Integrated Quality 

Being a vertically integrated company gives us a unique advantage. We control every step of the process, from seed to shelf, ensuring that the products you receive are of unmatched quality. This holistic oversight allows us to implement efficiencies that directly benefit you - our customers - without cutting corners on the quality you rely on. 

The Benefits 

This price adjustment is more than just a reduction in numbers; it's about: 

• Passing savings directly to you, making it easier to incorporate CBD into your wellness routine. 
• Ensuring no compromise on quality, despite the lower price. 
• Making our products more accessible, broadening the community of users who can benefit from best-in-class CBD oils. 

As we implement this price adjustment, we're not just announcing a change in pricing. We're reaffirming our commitment to you - to provide quality, accessible, and reliable wellness solutions. This step reflects our dedication to your well-being and our belief in the power of plant-based wellness. Thank you for being a part of our journey, and here's to continuing to grow together.