Our Values
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Action

Lead the change we want to see in the world.

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Advocate

Be the voice for those who need us the most.

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Access

Break down barriers to earth-derived wellness.

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Crusading for Access

Hemp is a natural, non-intoxicating plant that has changed millions of lives worldwide. But access is still threatened or limited in some places. Join our fight to make natural health options available to everyone.

Partnership Pillars

We support dynamic organizations, bringing natural wellness to diverse audiences —because meaningful partnerships make business meaningful. 

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Veterans & First Responders

We invest in organizations to help our heroes achieve a higher quality of life.  

Research & Science

We crusade for the research and science that will lead the way for adoption of earth-derived wellness options.

People & Planet

We support businesses driven to sustain our planet, and it precious populations. 

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Advocacy

We take to the halls of Washington to advocate for those who need a voice.

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Serving Those Who Serve Others...With Deep Discounts

First Responders, Teachers, Students, Nurses, Military & Veterans all receive discounts as a thank you for your service and care for others. Use ID.me credentials at check out.

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Changing the Game

On the forefront of mind-body wellness, we partner with athletic organizations as they chart a course for how botanical supplements will be used to support elite athletes, adaptive athletes and the rest of humankind.  

Who We Are